“Fritz“, the man who planted the vineyard in 1878 - Fritz Kupelwieser. His dedication and commitment smoothed the way for later developments, and so also for the new brand. The wine serves as a reminder of his person and the achievements of the vineyard Kupelwieser. “Fritz“ also stands for freshness and liveliness, two typical characteristics of the wine. Only carefully selected grapes from Alto Adige traditionally produced under strict quality standards are used for this wine.
“Fritz“ reflects Kupelwieser’s innovative approach: the elegant and stylish design of the bottles highlights the appealing and modern quality of the distinguished wine. The key feature of our approach is value: it builds confidence, today as back then!